Aadyashre was first established in 2014 by the name of Craft Palette founded by Mr. Divanshu Sharma and his sister Mrs. Divya Sharma.
Mrs. Divya Sharma is a product designer from the National Institute of Design, Ahmedabad. With her knowledge of international trends and forthcoming designs, she heads the design department.
On the other hand, Mr. Divanshu Sharma takes care of operations such as productions, vendor management, and financial management.
The idea was simple back then with only Papercraft Ornaments and Lampshades in the product line but since the year 2015 onwards, we began to move onto trendy patterns of Crochet and Macrame.
Currently Aadyashre brings you a lot of varieties with the collections of Crochet and Macrame and it consists of 5 major verticals :
- Wall art/ dream catchers
- Hanging mobiles
- Plant hanger
Each of this product is tested thoroughly for quality assurance and we strive to bring you the best of the best with our home decor products.
We always loved the idea behind handmade products rather than machine-made and we have always been encouraging women empowerment which gave rise to Aadyasree - A blend between both of our vision.
To start this brand we thought of presenting the Crochet technique and Macrame (which are local techniques commonly practiced by housewives at their houses) in the market in a full-fledged way and produce export quality products with the best prices as per the Indian market.
This vision of supporting working women led us to where we are today with a bunch of women employees having strength in Crochet and Macrame along with a good number of the customer base.
Today we are the first brand to work with pure Crochet and Macrame and also show the Indian market what is going to be trending in the future. We got immense acceptance by our lovely customers in the Indian market.
We have a range of women artisans working with us who are gifted with the talent and traditional skills to craft exquisite designs in styles that are unique to their culture and heritage.
These women artisans earn their living with the proceeds from the sales of the products.
The phenomenal women artisans helped us achieve our mission to encourage women from less privileged backgrounds to acquire new skills, build self-confidence, and achieve self-esteem to make an identity for themselves in the world.
We have successfully fulfilled our mission by providing hundreds of women a promising means of generating livelihood.
This has helped them to improve their economic as well as social status and also fulfilled our vision of being a brand that symbolises the empowerment of homemakers and non-working women.
We give special training on costs, designs, and visual merchandising coupled with factory visits on a regular basis to keep our artisans in touch with the latest trends, colors and fashions.